Price Elasticity on Broadway
Hamilton Projected to Hit $1 Billion Sales Fastest on Broadway
Cumulative ticket sales for musicals grossing over $1 billion
“Hamilton”:
- Show debuted on Broadway: July 13, 2015
- Hamilton projected to hit $1B in revenue in 8 years, in 2023
- Equation for tracking Hamilton’s gross sales in billions of dollars since premier on Broadway: 2417590*Week Number + -2.6068200
“Wicked”:
- Show debuted on Broadway: October 8, 2003
- Made $1 billion in gross sales after 12 years, in 2015
“The Lion King”:
- Show debuted on Broadway: November 13, 1997
- Made $1 billion in gross sales after 16 years, in 2012
“Phantom of the Opera”:
- Show debuted on Broadway: January 26, 1988
- Made $1 billion in gross sales after 27 years, in 2014
Created by MBA@Syracuse, the online MBA program from Syracuse University
Source: https://www.broadwayleague.com/research/grosses-broadway-nyc/
Tony Award Winners’ Ticket Prices Over Time
Percent Change in Average Ticket Price by Month, Compared to Premiere Prices
| Month since Tony | Dear Evan Hansen (2017) | Hamilton (2016) | Fun Home (2015) | A Gentleman’s Guide to Love and Murder (2014) | Kinky Boots (2013) | Once (2012) | The Book of Mormon (2011) | Memphis (2010) | Billy Elliot the Musical (2009) | In the Heights (2008) |
|---|---|---|---|---|---|---|---|---|---|---|
-5 Months | 10% | 19% | N/A | 39% | N/A | N/A | N/A | 74% | 6% | N/A |
-4 Months | 13% | 18% | N/A | 29% | N/A | N/A | 0% | 60% | 1% | 0% |
-3 Months | 18% | 16% | 0% | 22% | 0% | 0% | -24% | 64% | -2% | 13% |
-2 Months | 22% | 19% | -7% | 26% | 21% | 27% | 0% | 77% | -2% | 31% |
-1 Months | 29% | 20% | 28% | 45% | 48% | 39% | 19% | 78% | -1% | 42% |
0 Months (Tony Awards) | 28% | 32% | 52% | 79% | 70% | 56% | 24% | 98% | 14% | 61% |
1 Months | 64% | 36% | 66% | 98% | 88% | 79% | 31% | 120% | 17% | 84% |
2 Months | 71% | 37% | 63% | 95% | 92% | 80% | 33% | 129% | 17% | 93% |
3 Months | 70% | 42% | 54% | 86% | 87% | 76% | 34% | 136% | 14% | 82% |
4 Months | 69% | 43% | 65% | 96% | 98% | 79% | 39% | 135% | 18% | 83% |
5 Months | 78% | 73% | 49% | 86% | 92% | 81% | 45% | 136% | 17% | 85% |
6 Months | 87% | 70% | 45% | 105% | 116% | 93% | 43% | 145% | 21% | 95% |
7 Months | 74% | 75% | 31% | 78% | 89% | 75% | 51% | 108% | 10% | 76% |
8 Months | 74% | 102% | 10% | 60% | 67% | 65% | 53% | 97% | -2% | 62% |
9 Months | 66% | 99% | 12% | 54% | 73% | 67% | 56% | 100% | -3% | 55% |
10 Months | N/A | 98% | 9% | 55% | 82% | 64% | 64% | 106% | 5% | 61% |
11 Months | N/A | 98% | 4% | 47% | 77% | 56% | 66% | 105% | -3% | 55% |
12 Months | N/A | 98% | -6% | 42% | 68% | 48% | 67% | 104% | -5% | 72% |
Dollar Change in Average Ticket Price by Month
| Month since Tony | Dear Evan Hansen (2017) | Hamilton (2016) | Fun Home (2015) | A Gentleman’s Guide to Love and Murder (2014) | Kinky Boots (2013) | Once (2012) | The Book of Mormon (2011) | Memphis (2010) | Billy Elliot the Musical (2009) | In the Heights (2008) |
|---|---|---|---|---|---|---|---|---|---|---|
Starting Ticket Price | $123.80 | $139.58 | $77.43 | $63.66 | $74.28 | $68.92 | $109.72 | $38.75 | $106.50 | $49.60 |
-5 Months | $135.77 | $165.84 | N/A | $88.61 | N/A | N/A | N/A | $67.50 | $113.21 | N/A |
-4 Months | $140.50 | $164.36 | N/A | $81.95 | N/A | N/A | $109.72 | $61.94 | $107.70 | $49.60 |
-3 Months | $146.62 | $162.37 | $77.43 | $77.66 | $74.28 | $68.92 | $83.88 | $63.41 | $104.29 | $56.19 |
-2 Months | $151.42 | $165.80 | $72.31 | $80.47 | $89.76 | $87.75 | $110.08 | $68.50 | $104.83 | $65.14 |
-1 Months | $160.08 | $167.83 | $99.48 | $92.04 | $109.97 | $96.10 | $130.43 | $68.84 | $105.78 | $70.59 |
0 Months (Tony Awards) | $157.94 | $184.15 | $117.31 | $114.11 | $126.61 | $107.66 | $136.25 | $76.81 | $121.78 | $79.71 |
1 Months | $203.00 | $189.77 | $128.71 | $126.08 | $139.30 | $123.53 | $143.72 | $85.35 | $124.25 | $91.41 |
2 Months | $211.57 | $191.25 | $126.04 | $124.16 | $142.71 | $124.27 | $145.72 | $88.80 | $124.96 | $95.87 |
3 Months | $210.23 | $198.80 | $119.60 | $118.14 | $138.92 | $121.53 | $147.15 | $91.45 | $121.67 | $90.33 |
4 Months | $209.34 | $200.21 | $127.87 | $124.80 | $147.30 | $123.36 | $152.66 | $91.19 | $126.10 | $90.97 |
5 Months | $220.04 | $241.78 | $115.34 | $118.39 | $142.51 | $124.56 | $159.54 | $91.58 | $125.08 | $91.51 |
6 Months | $231.87 | $237.78 | $112.21 | $130.33 | $160.71 | $132.86 | $157.37 | $94.85 | $129.02 | $96.70 |
7 Months | $215.69 | $244.72 | $101.77 | $113.51 | $140.23 | $120.82 | $166.22 | $80.43 | $117.02 | $87.20 |
8 Months | $215.16 | $281.98 | $85.43 | $102.06 | $124.27 | $113.77 | $168.06 | $76.46 | $104.60 | $80.51 |
9 Months | $206.05 | $277.83 | $86.90 | $98.05 | $128.83 | $114.93 | $170.69 | $77.34 | $102.93 | $77.12 |
10 Months | N/A | $275.95 | $84.26 | $98.83 | $135.11 | $112.90 | $180.14 | $79.70 | $111.41 | $79.65 |
11 Months | N/A | $275.89 | $80.18 | $93.61 | $131.46 | $107.82 | $182.63 | $79.37 | $102.89 | $76.68 |
12 Months | N/A | $276.27 | $72.66 | $90.44 | $125.12 | $102.04 | $183.36 | $79.17 | $101.63 | $85.26 |
Created by MBA@Syracuse, the online MBA program from Syracuse University
Source: https://www.broadwayleague.com/research/grosses-broadway-nyc/