We talked to Newhouse faculty Jeff PassettiExternal linabout his viral videoExternal link:, companies that license content, and why he thinks his video made it big.
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The average person can save thousands throughout their lifetime by maintaining a good credit score. It can knock down the interest rate on a car by 10 percent and cut the amount a person pays in interest for a college degree in half. Maintaining a good credit score can also keep you from joining the 1 in 10 unemployed people who are denied a job due to poor credit. This is why it’s important to understand what goes into maintaining a good credit score and to know exactly what your current credit score is.
The following is a guest post from Melanie Deziel, branded content strategy consultant and founder of The Overlap LeagueExternal link, a native advertising newsletter. Melanie is a 2013 graduate of the S.I. Newhouse School of Public Communications at Syracuse University and can be found on Twitter at @mdeziel.
When Jeff Bezos launched Amazon.com in July 1995, few realized how apt the name would become. The company’s original tagline was “Earth’s Biggest Bookstore.” Twenty years later, Amazon has grown to be more like its namesake—a vast ecosystem.
A florist shop today is a risky enterprise, highly dependent on holiday sales. In the United States, Valentine’s Day alone generates 40 percent of holiday revenues, with sales compressed into a few days, florists must have a plan of attack to survive. They need to be flexible to scale up their business to accommodate holiday sales, while still keeping their business afloat in the off seasons. Still, even with the best of plans, there are many possible pitfalls.
In the field of communications, it is imperative that practitioners understand how to shoot and edit video. In fact, Communications@Syracuse values the skill so much that students are introduced to it early on in their coursework. But with so many options to choose from, how can you find the video editing software that’s right for you? Here we cover three options that our students have used for the Multimedia Storytelling class.
Public relations professionals are constantly reacting to industry changes, news cycles and—in the last decade—social media trends and advances. As social media has transformed the way the public receives its information, PR practitioners have responded by adjusting their strategies.
Though the term “sabermetrics” has only been around since the early 1980s, the practice of using statistics to gain a winning edge in baseball goes back almost two centuries. As the tools of sabermetrics continue to advance, teams like the New York Yankees and Mets are becoming more adept at using analytical tools to dissect the science of winning.